El Diaro de Hoy wanted to reposition its Classifieds section as the fastest way to sell or buy anything. We came up with the concept of Time lost is business lost. Each one of the print ads showed situations in which time made that sale obsolete.
1) Modeling agency offers young and beautiful escorts for your events. Time lost is business lost.
2) New, state-of-the-art car for sale: Full extras, halogen spotlights, leather seats, luxury dashboard. Time lost is business lost.
3) Cute couple of bunnies for sale. Time lost is business lost.