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Beverage/ Consumer Goods Advertising Campaign. Erika Saca. Ogilvy


 Introducing water with a hint of fruit

The Coca-Cola Company launched a campaign to introduce Dasani flavored waters in El Salvador and Honduras. They faced the challenge of making sure that the product was not perceived as just another fruit drink.


We came up with a simple, yet bold graphic solution, substituting the "O" in H2O with the fruit that we were introducing: lime and hibiscus. Dasani launched as the healthier drink choice: water with a hint of fruit flavor.


Water has a new formula and it tastes great. 


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