Creative Director, Copywriter

Peace & Media

Coverage of the gang peace process in El Salvador by El Diario de Hoy: Framing & Diffusion of Innovations Theory

This study uses Diffusion of Innovations and Framing Theory to analyze the role that Salvadoran news media played in the social rejection of a peace process between El Salvador's two largest street gangs: Mara Salvatrucha and Calle 18. Content analysis of the Salvadoran newspaper, El Diario de Hoy, revealed that the impacts of its coverage of the peace process were mostly adverse.