Erika Saca/ Creative Director/ Bilingual/ Los Angeles/ Orange County

Erika is a Copywriter and Creative Director working in Los Angeles. She has produced creative campaigns for Global 500 brands including Lexus, Coca-Cola, SAB Miller, Unilever, and Citibank. Her work has garnered numerous international creativity awards and several Effies®. Before moving to California, Erika worked at Ogilvy & Mather, El Salvador for almost a decade.

 

SPECIALTIES: ADVERTISING, COPYWRITING, CONCEPT DEVELOPMENT, NAMING, ENGLISH/SPANISH TRANS-CREATION, CONTENT DEVELOPMENT, BRAND IDENTITY, SOCIAL MEDIA STRATEGY, ART DIRECTION, BRANDING, COMMERCIALS, CURATION, FILM & VIDEO

 

I work to make things matter, crafting messages and telling stories to influence perceptions. I work to make a statement, to provoke; to transform brands from “meh” to awesome. In my dreams, I brainstorm with Tibor Kalman, Oliviero Toscani, and David Ogilvy; sometimes Stefan Sagmeister makes a cameo appearance.

   
  
 
 96 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 X-NONE 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Calibri;
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;}
 
    “In the beginner’s mind there are many possibilities, but in the expert’s, there are few.” ― Shunryu Suzuki, Zen Mind, Beginner's Mind

11 Things about me  

1.   I’m an immigrant

2.   I’m fluent in SpanGLISH & Emoji

3.   Civil war marked my childhood

4.   I hate war

5.   I’m a student of dHARMA & nonviolence

6.   I enjoy TALKING TO strangers

7.   I co-directed a documentary film

8.   Kombucha is my drink of choice

9.   I love traveling alone

10. Tokyo is my favorite city

11. 11 is my favorite number

 

Erika Saca Creative Director
Erika About 1.jpg

 

Specialties: Advertising, Copywriting, Concept Development, Naming, English/Spanish Trans-creation, Content Development, Brand Identity, Social Media Strategy, Art Direction, Branding, Commercials, Curation, Film & Video