Our team had come up with a very visual campaign for the Orange County Fair’s 2016 theme. “Get your fair face on!” was a celebration of all the facial expressions that fairgoers make when experiencing the sensory overload of the OC Fair.
Then, it was my turn to come up with radio spots that conveyed this visual idea in two languages, and on a tight budget. I wrote two custom jingles in English and Spanish to the same music track.
Portions of its big-band swing rhythm and tongue-twisting lyrics were sampled on the TV spots, but were played as full jingles on radio, and were also used in karaoke competitions at the Fair.