For the summer of 2017, the OC Fair wanted to remind fairgoers of its farm roots and to attract younger audiences. It had to pay tribute to the origins of county fairs without feeling retro. It had to feel fresh and young.
Once upon a time
We created a magical tale filled with farm-themed adventures. It took place inside a fantasy, pop-up storybook world, where farm animals and people had a blast together at the fair.